Pernella Sommerville is a passionate content and marketing specialist with over 15 years of experience in corporate relations and communications. Throughout her career, Pernella has dedicated herself to fostering inclusivity and meaningful connections through innovative communication strategies and engaging experiential events.

As the founder and CEO of PRbyPR, Pernella focused on nurturing relationships and enhancing brand visibility for her clients. Her goal has always been to create spaces where clients feel valued and understood, curating content that captures the essence of the stories behind their brands. This approach not only enhanced engagement but also cultivated a sense of community and connection among clients and consumers alike. Her ability to listen deeply and understand other’s needs is at the heart of her work, allowing her to craft narratives that resonate on a personal level.

Pernella's extensive experience managing large-scale events, including 15 annual showcases at the Academy of Art University, has equipped her with a keen understanding of how to create immersive experiences that leave a lasting impression. She believes that a harmonious blend of online and offline experiences is essential, and she is eager to leverage her project management skills to deliver memorable pop-ups and events that celebrate the artistry of rotating vintage dealers and socially responsible brands at Coveted Mix.

With a Master's degree in Clinical Psychology, Pernella brings a unique perspective to understanding consumer behavior and crafting strategies that resonate emotionally. She thrives in collaborative environments and is deeply committed to promoting diversity within the fashion industry.

Pernella is thrilled about the opportunity to shape the digital narrative for Coveted Mix, celebrating the rich stories behind each vintage piece and the vision of sustainable designers. She aims to redefine the shopping experience, creating a space where fashion inspires responsible consumption and a sense of belonging.