About Us
Discovered Globally. Curated Intentionally.
Coveted Mix is a refined destination for remarkable vintage and designers sought out across the world’s fashion capitals, including New York, Milan, and Paris.
We present a thoughtfully selected collection of vintage and pre-loved pieces alongside visionary designers with integrity. Our rotating inventory is uncovered through international discovery and assembled for those seeking individual style beyond the ordinary.
Through Coveted Mix, explore unique fashion finds both online and at our experiential pop-ups, shows, and events.
The Coveted Mix Collection
With a discerning eye for exceptional pieces, Coveted Mix presents a hand-selected collection of collectible vintage and pre-loved finds.
A Note From The Founder
Coveted Mix was created from a lifelong appreciation for fashion that tells a story. Each piece is chosen for its uniqueness, artistry and character — offering clients access to vintage and designer edits that feel both timeless and personal.
— Heidi Pettit | Founder & Creative Director
What Makes Us Unique?
Coveted Mix goes beyond a traditional vintage concept by offering select PR and event collaboration opportunities for vintage dealers, designers, and resellers. Through these partnerships, we help bring exceptional collections to a wider audience while strengthening brand visibility.
The Faces Behind the Work
Heidi A. Pettit
Founder & Creative Director
Pernella R. Sommerville
Content & Marketing Specialist
Coco Paul-Henriot
Stylist & Creative Consultant
Georgie K. Honore
Brand Coordinator | Model
Select Styling Collaborations
Anne Hathaway
Ginnifer Goodwin
Jessica Chastain
Hollie Robinson
Sophia Vergara
Olivia Firth
Rosario Dawson
Amanda Seyfried
Kristin Davis
Natalie Portman
